InThinkBigger,SheenaIyengar--anacclaimedauthorandexpertinthescienceofchoice--answersatimelessquestionwithenormousimplicationsforproblemsofallkindsacrosstheworld:“HowcanIgetmybestideas?“Iyengarprovidesessentialtoolstosparkcreativethinkingandhelpusmakeourmostmeaningfulchoices.Shedrawsfromrecentadvancesinneuro-andcognitivesciencestogivereadersasetofpracticalstepsforcomingupwithpowerfulnewideas.ThinkBiggeroffersaninnovativeevidence-backedmethodforgeneratingbigideasthatIyengarandherteamofresearchersdevelopedandrefinedoverthelastdecade.Foranyonelookingtoinnovate,theblackboxofcreativityisamysterynolonger.ThinkBiggerupendsthemyththatbigideasarereservedforaselectfew.Byusingthismethodasaguidetocreativethinking,anybodycanproducerevolutionaryideas.
